The data sent to Facebook pixels as you browse.If you want to participate, you don’t need to do much beyond installing a browser extension that collects the following information:
Finally, The Markup will only use aggregated, anonymized data for its reporting. The authors of the study say that the data will not be shared with third parties and all aggregation and analysis of the data will be done in Mozilla’s “secure analysis environment,” after which all raw data will be deleted. In order to see what Facebook tracks, Mozilla and The Markup need to track you as well. If you’d like to become part of the study, know that this will involve data collection as well.
The Markup says it will use the information to conduct investigative journalism into Facebook’s tracking and data use. The study intends to map Facebook’s pixel tracking network and get a better look at the kind of information it collects about users on different websites. That data, in turn, is shared back with Facebook to use for its own purposes. This lets the sites track Facebook users on their site, then target them with ads. The Facebook Pixel Hunt study focuses on Facebook’s pixel tracking technology, which website developers can add to their site’s code. Tap or click here to check out our report. Want to get a better idea of everything about you that’s being tracked? Facebook is launching its Privacy Center, where you can learn about how your data is collected and also review the myriad of security and privacy settings all in one place. Facebook admits that it tracks your likes, posts, engagement time, location, hashtags, groups pages and more for the sake of targeted advertising.